Using Watermarking Techniques to prove Rightful Ownership of Web Images

This article introduces intelligent watermarking scheme to protect Web images from attackers who try to counterfeit the copyright to damage the rightful ownership. Using secret signs and logos that are embedded within the digital images, the technique can investigate technically the ownership claim. Also, the nature of each individual image is taken into consideration which gives more reliable results. The colour channel used was chosen depending on the value of its standard deviation to compromise between robustness and invisibility of the watermarks. Several types of test images, logos, attacks and evaluation metrics were used to examine the performance of the techniques used. Subjective and objective tests were used to check visually and mathematically the solidity and weakness of the used scheme. DOI: 10.4018/978-1-4666-2157-2.ch008